MISSION TO EXPERIENCE
Make the work make sense.
We help mission-driven organizations identify what is creating unnecessary confusion, labor, and friction in their programs and processes—and redesign the flow so the work is easier to understand, execute, and sustain.
In plain English...Cactus Creative redesigns programs and processes that have become confusing, labor-intensive, or harder than they need to be—so teams can work with greater clarity, efficiency, and sustainability.
The work is also the research.
Cactus Creative is developing a broader body of work around a central question: What conditions make it easier for people, programs, and organizations to accomplish what they are actually trying to accomplish?
Through consulting, education, program design, and other applied work, founder Rebecca O-G Eaddy is documenting recurring patterns in how systems create—or reduce—friction.
This ongoing inquiry is informing the development of an emerging framework currently referred to as Flourishing by Design. The framework explores the relationship between organizational intention, lived experience, systems, learning, agency, and the conditions that allow people and purpose to flourish.
We are developing the framework through practice—not designing a theory first and searching for places to apply it.
Discovery
Align
Clarify what the process is supposed to accomplish, who it serves, and what success should look like.
Process Mapping
Understand
Document what actually happens from the first step to the last, including people, systems, handoffs, decisions, communication, and workarounds.
Friction Diagnosis
Design
Identify where the current process creates unnecessary effort, confusion, delay, dependence, or barriers.
Process Redesign
Sustain
Determine what should be removed, combined, reordered, clarified, automated, or added.
What’s making your work harder than it needs to be?
The Program Flow Sprint
One process. One focused engagement. A clearer way forward.
You don’t have to know what the solution is. You may only know that a process takes too long, requires too much effort, confuses the people using it, or no longer makes sense. That is enough place to begin.
- The Program Flow Sprint is a short-term diagnostic and redesign engagement for organizations that know something in a program or process isn’t working as well as it should—but need help seeing why.
We start with the outcome you are trying to create. Then we examine what actually happens, identify points of confusion, duplication, unnecessary labor, bottlenecks, missing steps, poor sequencing, unclear ownership, and other friction getting between your intention and the result. Then we redesign the flow.
Founder
Rebecca O-G Eaddy
Rebecca O-G Eaddy is an educator, artist, organizational thinker, and systems-minded problem solver whose work spans arts and culture, education, nonprofit leadership, program development, operations, and community engagement.
Across those environments, she has developed an unusual tendency to notice when the process being used does not logically support the result an organization is trying to achieve.
Her work often begins with a simple question: Why are we doing it this way?
From there, she examines sequence, communication, labor, roles, assumptions, participant experience, systems, and resources to identify where unnecessary complexity or friction has entered the work.
Rebecca founded Cactus Creative to turn that way of thinking into a practice: helping organizations make complex work more coherent while using the work itself to develop a larger body of research, tools, frameworks, and intellectual property around learning, systems, human agency, and flourishing.